Where Google shows ads in AI answers

The list below follows Google's help page as summarized in coverage of the October 28, 2026 expansion. Google notes the list may not be exhaustive5.

MarketAds in AI Overviews and AI Mode
All countries where AI Overviews appear (200+)Ads above or below AI Overviews, in all languages5
United StatesYes, including multiturn ads in follow-up questions3
Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, the Philippines, SingaporeYes, in English35
PakistanYes, text ads only, in English5
IndonesiaAI Overviews only5
Brazil, Mexico, United KingdomAI Mode ads planned for Q4 20266

Ad formats in AI Overviews and AI Mode

  • Search and Shopping ads placed above, below or within an AI Overview when they're relevant to both the query and the answer7.
  • Ads in AI Mode answers, labeled Sponsored3.
  • Multiturn ads (US): ads can now appear in follow-up questions, not only the first query3.
  • Direct Offers (US pilot since January 2026): retailer promotions that surface in the AI Mode response. Pilot brands include Chewy, Gap and L'OrĂ©al89.
  • Conversational Discovery ads and Highlighted Answers (testing in the US, in English): Gemini-built formats that include an independent AI explanation of the product or service810.

How to get your ads into AI answers

You don't build a new campaign. Existing Search, Shopping and Performance Max campaigns are eligible automatically through the normal Google Ads auction, at no extra charge4. AI Mode queries are longer and more conversational, so broad match and AI Max-style query expansion matter more than exact-match keyword lists11.

What you can't control

Advertisers can't target AI Overviews or AI Mode on their own, or opt out of them separately from Search. Negative keywords, brand exclusions and asset controls still apply4.

What Google says about performance

Google says AI Mode queries are on average three times longer than traditional searches. It also says click-through rates for sponsored and organic product listings in AI Mode are similar, based on its own US data3. These are Google's figures. Independent benchmarks aren't available yet.

What about the Gemini app?

The standalone Gemini app has no ads. See Gemini ads for what Google has said about adding them.

Timeline

  1. Google AI Mode

    Google AI Mode ads expand to 10 more countries

    Ads in AI Mode expanded to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. Multiturn ads launched in the US; Brazil, Mexico and the UK are planned for Q4.36

  2. Google AI Mode

    Google tests new ad formats inside AI Mode

    Google announced Conversational Discovery ads and Highlighted Answers, testing in the US in English, and expanded its Direct Offers pilot.8109

  3. Gemini app

    Google signals AI Mode ad formats could come to Gemini

    On Alphabet's Q1 earnings call, Google's chief business officer said a format that works well in AI Mode would transfer to the Gemini app, while saying Google is not rushing.1213

  4. Gemini app

    Google: no ads in the Gemini app, and no current plans

    Google's VP of global ads disputed a report that ads would come to the Gemini app in 2026.14

  5. Google AI Mode

    Google brings ads to AI Mode and AI Overviews on desktop

    At Google Marketing Live, Google expanded AI Overviews ads to US desktop and began testing ads in AI Mode.215

  6. Google AI Overviews

    Ads launch in Google AI Overviews

    Search and Shopping ads began appearing in AI Overviews for mobile users in the US, labeled Sponsored.17