Partners OpenAI has named
| Partner | Type | What's known |
|---|---|---|
| Dentsu | Agency | Named agency partner.1 |
| Omnicom | Agency | Named agency partner.1 |
| Publicis | Agency | Named agency partner.1 |
| WPP | Agency | Named agency partner.1 |
| Adobe | Technology | Named technology partner.1 |
| Criteo | Technology | Named technology partner. Reported as the first ad-tech partner, on March 2, 2026.15 |
| Kargo | Technology | Named technology partner.1 |
| Pacvue | Technology | Named technology partner.1 |
| StackAdapt | Technology | Named technology partner.1 |
| HubSpot | Integration | HubSpot users can connect a ChatGPT Ads account, then create ads, monitor results and follow up on leads inside HubSpot.26 |
| Shopify | Integration | A Shopify app for ChatGPT Ads, developed by OpenAI.26 |
| DoubleVerify, IAS | Brand suitability | Pilots to independently evaluate OpenAI's ad safeguards, without access to private conversations.34 |
Measurement partners
On October 5, 2026, OpenAI named partners in three groups34:
- Sending conversion data: Hightouch, Tealium, LiveRamp
- Attribution: AppsFlyer, DV Rockerbox, Adjust, Branch, Kochava, Triple Whale
- Incrementality testing: Haus, Measured, WorkMagic
Amazon was also reported, on September 11, 2026, to let its advertisers buy ChatGPT ads in a pilot with OpenAI6.
Self-serve, partner or agency?
This is our own guidance. Self-serve Ads Manager is the fastest way to run a test with no published minimum7. A technology partner makes sense if you already buy through that platform and want ChatGPT inside the same workflow and reporting. A holding-company agency is the usual route for large brands that want managed buying, planning and measurement across channels.
How we list partners
A company appears here only when OpenAI names it or a cited report identifies the relationship. Plenty of agencies offer ChatGPT ads services. Being missing from this list says nothing about their quality, only that OpenAI hasn't named them as a partner.