Which AI assistants show ads
| Assistant | Status | Where ads appear | Latest change |
|---|---|---|---|
| ChatGPTOpenAI | Ads live | Labeled sponsored listings inside answers; Sponsored Agents and image-generation ads in US tests | Expanded to 26 more countries, 89 in total |
| Google AI OverviewsGoogle | Ads live | Search and Shopping ads above, below or within the AI Overview | Google's help page lists 10 more countries for ads within AI Overviews and AI Mode |
| Google AI ModeGoogle | Ads live | Sponsored ads within and below AI Mode answers, including follow-up questions in the US (multiturn ads) | Expanded to 10 more countries; multiturn ads launched in the US |
| Microsoft CopilotMicrosoft | Ads live | Labeled ads below Copilot answers; Showroom ads and Offer Highlights in conversational experiences | AI Max for Search began rolling out to all accounts globally (reported) |
| Amazon RufusAmazon (now Alexa for Shopping) | Ads live | Sponsored ads inside shopping conversations; Sponsored Products and Sponsored Brands prompts | Amazon Ads set out ad formats for Alexa for Shopping, which absorbed Rufus |
| GrokxAI / X | Announced | Planned: paid placement in Grok's suggested answers | Elon Musk told advertisers ads would come to Grok's answers |
| PerplexityPerplexity | Ended | Formerly: sponsored follow-up questions and side media | Financial Times reported Perplexity was abandoning advertising |
| Gemini appGoogle | No ads | None | Google's chief business officer said a format that works in AI Mode would transfer to the Gemini app |
| Meta AIMeta | No ads | None inside chats | Meta began using AI chat interactions to personalize ads, outside the UK, EU and South Korea |
| ClaudeAnthropic | No ads | None | Anthropic said Claude will remain ad-free |
Checked November 4, 2026 · AI Ads Tracker