{
  "updated": "2026-11-04",
  "license": "CC BY 4.0, credit AI Ads Tracker (aiadstracker.com)",
  "platforms": [
    {
      "id": "chatgpt",
      "name": "ChatGPT",
      "owner": "OpenAI",
      "page": "/chatgpt-ads",
      "status": "live",
      "statusNote": "Live on Free and Go plans for logged-in adults",
      "surfaces": "Labeled sponsored listings inside answers; Sponsored Agents and image-generation ads in US tests",
      "buy": "Ads Manager (self-serve) or OpenAI's partners",
      "bidding": "CPM and CPC",
      "minimum": "No minimum commitment; $25 minimum daily budget in the US (reported)",
      "targeting": "Conversation context (\"context hints\"), country, platform",
      "measurement": "Conversions API and pixel; aggregated reporting",
      "markets": "89 countries",
      "adFree": "Plus, Pro, Business, Enterprise, Edu; Free users can opt out in exchange for lower limits",
      "since": "2026-02-09",
      "lastChange": {
        "date": "2026-10-21",
        "text": "Expanded to 26 more countries, 89 in total",
        "sources": [
          "oai-89",
          "reuters-89",
          "ppcland-89"
        ]
      },
      "sources": [
        "oai-89",
        "oai-testing",
        "oai-buy",
        "reuters-89"
      ],
      "verified": "2026-11-04"
    },
    {
      "id": "google-aio",
      "name": "Google AI Overviews",
      "owner": "Google",
      "page": "/google-ai-overview-ads",
      "status": "live",
      "statusNote": "Live; placements above, below and within AI Overviews",
      "surfaces": "Search and Shopping ads above, below or within the AI Overview",
      "buy": "Existing Search, Shopping and Performance Max campaigns",
      "bidding": "Standard Google Ads auction (CPC and conversion-based bidding)",
      "minimum": "None",
      "targeting": "Inherits campaign targeting; no AI Overviews-only targeting or opt-out",
      "measurement": "Standard Google Ads reporting",
      "markets": "Above or below AI Overviews: 200+ countries, all languages; within answers: US and 11 more markets in English",
      "adFree": "No ad-free option",
      "since": "2024-10-03",
      "lastChange": {
        "date": "2026-10-28",
        "text": "Google's help page lists 10 more countries for ads within AI Overviews and AI Mode",
        "sources": [
          "g-aimode-global",
          "relevant-google"
        ]
      },
      "sources": [
        "ppcland-aio-2024",
        "g-aimode-global",
        "relevant-google"
      ],
      "verified": "2026-11-04"
    },
    {
      "id": "google-aimode",
      "name": "Google AI Mode",
      "owner": "Google",
      "page": "/google-ai-overview-ads",
      "status": "live",
      "statusNote": "Live in the US and 10 more English-language markets; new formats in testing",
      "surfaces": "Sponsored ads within and below AI Mode answers, including follow-up questions in the US (multiturn ads)",
      "buy": "Existing Search, Shopping and Performance Max campaigns",
      "bidding": "Standard Google Ads auction",
      "minimum": "None",
      "targeting": "Inherits campaign targeting; no AI Mode-only targeting or opt-out",
      "measurement": "Standard Google Ads reporting",
      "markets": "US and 10 more English-language markets; Brazil, Mexico and UK planned for Q4 2026",
      "adFree": "No ad-free option",
      "since": "2025-05-21",
      "lastChange": {
        "date": "2026-10-28",
        "text": "Expanded to 10 more countries; multiturn ads launched in the US",
        "sources": [
          "g-aimode-global",
          "ser-aimode-oct"
        ]
      },
      "sources": [
        "g-aimode-global",
        "g-gml2026",
        "tc-aimode-2025"
      ],
      "verified": "2026-11-04"
    },
    {
      "id": "copilot",
      "name": "Microsoft Copilot",
      "owner": "Microsoft",
      "page": "/copilot-ads",
      "status": "live",
      "statusNote": "Live; ads served through Microsoft Advertising",
      "surfaces": "Labeled ads below Copilot answers; Showroom ads and Offer Highlights in conversational experiences",
      "buy": "Microsoft Advertising Search and Performance Max campaigns",
      "bidding": "Microsoft Advertising auction",
      "minimum": "None",
      "targeting": "Inherits campaign targeting; AI Max expands query matching",
      "measurement": "Microsoft Advertising reporting",
      "markets": "Not published as a single list",
      "adFree": "Not stated",
      "since": "2023-03",
      "lastChange": {
        "date": "2026-08-19",
        "text": "AI Max for Search began rolling out to all accounts globally (reported)",
        "sources": [
          "relevant-aimax"
        ]
      },
      "sources": [
        "siliconangle-bingchat",
        "sel-showroom",
        "mediapost-aimax",
        "relevant-aimax"
      ],
      "verified": "2026-11-04"
    },
    {
      "id": "amazon-rufus",
      "name": "Amazon Rufus",
      "owner": "Amazon (now Alexa for Shopping)",
      "page": "/amazon-rufus-ads",
      "status": "live",
      "statusNote": "Live in the US; Rufus is now part of Alexa for Shopping",
      "surfaces": "Sponsored ads inside shopping conversations; Sponsored Products and Sponsored Brands prompts",
      "buy": "Existing Amazon sponsored ads campaigns, automatically eligible",
      "bidding": "CPC for prompts (reported)",
      "minimum": "None reported",
      "targeting": "Generated from product pages and campaign data",
      "measurement": "Amazon Ads closed-loop measurement; Prompts reporting",
      "markets": "United States",
      "adFree": "No ad-free option",
      "since": "2025-11",
      "lastChange": {
        "date": "2026-06-11",
        "text": "Amazon Ads set out ad formats for Alexa for Shopping, which absorbed Rufus",
        "sources": [
          "amazon-agentic",
          "ppcland-alexa"
        ]
      },
      "sources": [
        "amazon-agentic",
        "ppcland-alexa",
        "acadia-rufus"
      ],
      "verified": "2026-11-04"
    },
    {
      "id": "grok",
      "name": "Grok",
      "owner": "xAI / X",
      "page": "/grok-ads",
      "status": "announced",
      "statusNote": "Announced August 2025; no confirmed launch of ads inside Grok answers",
      "surfaces": "Planned: paid placement in Grok's suggested answers",
      "buy": "Not announced",
      "bidding": "Not announced",
      "minimum": "Not announced",
      "targeting": "Not announced",
      "measurement": "Not announced",
      "markets": "Not announced",
      "adFree": "Not announced",
      "since": null,
      "lastChange": {
        "date": "2025-08-06",
        "text": "Elon Musk told advertisers ads would come to Grok's answers",
        "sources": [
          "sel-grok",
          "fortune-grok"
        ]
      },
      "sources": [
        "sel-grok",
        "fortune-grok"
      ],
      "verified": "2026-11-04"
    },
    {
      "id": "gemini",
      "name": "Gemini app",
      "owner": "Google",
      "page": "/gemini-ads",
      "status": "none",
      "statusNote": "No ads in the Gemini app; Google has said AI Mode formats could transfer later",
      "surfaces": "None",
      "buy": "Not available",
      "bidding": "Not available",
      "minimum": "Not available",
      "targeting": "Not available",
      "measurement": "Not available",
      "markets": "Not available",
      "adFree": "The app has no ads",
      "since": null,
      "lastChange": {
        "date": "2026-04-29",
        "text": "Google's chief business officer said a format that works in AI Mode would transfer to the Gemini app",
        "sources": [
          "shopifreaks-gemini"
        ]
      },
      "sources": [
        "9to5-gemini",
        "shopifreaks-gemini"
      ],
      "verified": "2026-11-04"
    },
    {
      "id": "meta-ai",
      "name": "Meta AI",
      "owner": "Meta",
      "page": "/meta-ai-ads",
      "status": "none",
      "statusNote": "No ads inside Meta AI chats; chats are used to personalize ads on Facebook and Instagram",
      "surfaces": "None inside chats",
      "buy": "Not available inside Meta AI",
      "bidding": "Not available",
      "minimum": "Not available",
      "targeting": "Meta AI interactions feed ad personalization elsewhere on Meta (most regions since Dec 16, 2025)",
      "measurement": "Not available",
      "markets": "Not available",
      "adFree": "No opt-out from chat-based personalization outside the UK, EU and South Korea (reported)",
      "since": null,
      "lastChange": {
        "date": "2025-12-16",
        "text": "Meta began using AI chat interactions to personalize ads, outside the UK, EU and South Korea",
        "sources": [
          "tc-meta"
        ]
      },
      "sources": [
        "tc-meta",
        "fortune-meta"
      ],
      "verified": "2026-11-04"
    },
    {
      "id": "claude",
      "name": "Claude",
      "owner": "Anthropic",
      "page": "/claude-ads",
      "status": "none",
      "statusNote": "No ads; Anthropic has pledged Claude will remain ad-free",
      "surfaces": "None",
      "buy": "Not available",
      "bidding": "Not available",
      "minimum": "Not available",
      "targeting": "Not available",
      "measurement": "Not available",
      "markets": "Not available",
      "adFree": "Claude has no ads",
      "since": null,
      "lastChange": {
        "date": "2026-02-04",
        "text": "Anthropic said Claude will remain ad-free",
        "sources": [
          "anthropic-space"
        ]
      },
      "sources": [
        "anthropic-space",
        "reuters-anthropic"
      ],
      "verified": "2026-11-04"
    },
    {
      "id": "perplexity",
      "name": "Perplexity",
      "owner": "Perplexity",
      "page": "/perplexity-ads",
      "status": "ended",
      "statusNote": "Ads program wound down after a test that began in November 2024 (reported)",
      "surfaces": "Formerly: sponsored follow-up questions and side media",
      "buy": "No longer available (reported)",
      "bidding": "Formerly CPM (reported)",
      "minimum": "Not applicable",
      "targeting": "Not applicable",
      "measurement": "Not applicable",
      "markets": "Formerly US",
      "adFree": "Not applicable",
      "since": "2024-11",
      "lastChange": {
        "date": "2026-02",
        "text": "Financial Times reported Perplexity was abandoning advertising",
        "sources": [
          "campaignasia-perplexity",
          "gigazine-perplexity"
        ]
      },
      "sources": [
        "tc-perplexity-2024",
        "campaignasia-perplexity"
      ],
      "verified": "2026-11-04"
    }
  ]
}